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Say hello to an entirely new and totally comfortable natural running experience in the 33-FA™. ComforDry™ Lasting and a ComforDry™ Sockliner double up for unsurpassed underfoot comfort while Seamless Construction and the oblique-shaped Natural33™ Last create a truly slipper-like fit and feel. New forefoot flex groove geometry and FluidAxis® complement the ultra soft AmpliFoam™ platform for smooth flexibility from heel to toe.
In 1949, Mr. Kihachiro Onitsuka began his athletic footwear company (Onitsuka Co., Ltd.) by manufacturing basketball shoes out of his living room in Kobe, Japan. He chose the name ASICS for his company in 1977, based on a famous Latin phrase "Anima Sana In Corpore Sano," which, when translated, expresses the ancient ideal of "A Sound Mind in a Sound Body." Taking the acronym of this phrase, ASICS was founded on the belief that the best way to create a healthy and happy lifestyle is to promote total health and fitness. Today, ASICS offers a full line of performance-driven athletic shoes and technical active sports apparel and accessories dedicated to bringing harmony to the body and soul.